Care of Forbes CMO Network Editor Jennifer Rooney:
“Candace Matthews has been CMO at Amway far longer than typical CMO tenure; she joined in 2007. She’s a veteran of Procter & Gamble, General Mills and L’Oreal, and she’s putting brand at the center of marketing efforts for the global nutrition, cleaning and cosmetics products company.
In our recent interview, she defined the Amway of today, how it has evolved and what decisions she has made along the way, and how she’s handling the challenges as well as opportunities that exist in marketing the company and its brands–like Artistry cosmetics–around the world.
Here we discuss how Amway’s distributor network mirrors social media-based influencer networks.”
Video is 14 miinutes. Some great stuff.